The Language of Trust

By

Published: 2011-05-03

ISBN: 9780735204560

Format: Trade Paper

Publisher: Prentice Hall Press

Synopsis

What to Say, How to Say It, Why It Matters If you’re trying to sell something-whether it’s a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn’t want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You’ll learn what words to use, what words to lose, and how to structure your message to

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Price: $16.00


The Language of Trust

By

Published: 2010-05-04

ISBN: 9780735204751

Format: B-Hardcover

Publisher: Prentice Hall Press

Synopsis

What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren’t buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand

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Price: $25.00


Code Switching

By

Published: 2009-09-01

ISBN: 9781592579266

Format: Trade Paper

Publisher: Alpha

Synopsis

Mars and Venus head to work? Day-to-day, face-to-face workplace communication between men and women is often dysfunctional because each gender employs different speech pat­terns. When careers and paychecks are on the line, clear communication is crucial?from the mailroom to the boardroom. Code Switching explains what to say, how to say it, how to be taken seriously, and how to act while speaking with the opposite sex for maximum effectiveness in the workplace. Included are: ?How men and women manage conversation, and the value of ?chitchat? prior to a meeting. ?How men use language to impart

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Price: $16.95


How to Say It to Sell It

By

Published: 2008-01-02

ISBN: 9780735204263

Format: Trade Paper

Publisher: Prentice Hall Press

Synopsis
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Price: $11.95


The Art of War for Executives

By

Published: 2007-10-02

ISBN: 9780399534102

Format: B-Mass Market

Publisher: Perigee Trade

Synopsis

Success is an art form that few can master. Here, Sun Tzu’s ancient principles of war, reinterpreted for the modern businessperson, offer the skills to gain an advantage and achieve success on the corporate battlefield…and the strategies to win at work when conflicts arise.

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Price: $7.99


The Complete Idiot's Guide to Cold Calling

By

Published: 2004-08-03

ISBN: 9781592572274

Format: Trade Paper

Publisher: Alpha

Synopsis

Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the, “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re

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Price: $14.95


How to Say It: Be Indispensable at Work

By

Published: 1970-01-01

ISBN: 9780735204546

Format: Trade Paper

Publisher: Prentice Hall Press

Synopsis
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Price: $17.95


The Complete Idiot's Guide to Public Speaking, 2E

By

Published: 1970-01-01

ISBN: 9780028633831

Format: Trade Paper

Publisher: Alpha

Synopsis

You’re no idiot, of course. You can hold your own in water cooler conversation, are the life of the party at get-togethers, and have no problem firing a quick comeback at your smart-alecky friends. But when it comes to standing onstage in front of a group of people, you feel like you’re the one in your underwear—not the audience. Don’t hide behind the lectern just yet. The Complete Idiot’s Guide‚ to Public Speaking, Second Edition, helps you feel confident and build the skills you need to deliver winning speeches and presentation. In this completely revised

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Price: $19.95


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