The Loyalty Leap

By

Published: 2012-05-10

ISBN: 9781591844914

Format: B-Hardcover

Publisher: Portfolio Hardcover

Synopsis

Technology has made it easy for marketers to collect customer data – and even easier to misuse it with irrelevant, ill-advised or even creepy marketing tactics. So how did LoyaltyOne CEO Bryan Pearson convince 99.99% of his ten million customers to willingly share their personal information? In The Loyalty Leap, Pearson illuminates the best practices for responsibly selecting, collecting and making sense of all that data to better serve your customers – and as a result, earn their trust and long-term loyalty. Drawing from his 20 years’ of experience in the frontline of loyalty

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Price: $25.95


The Complete Idiot's Guide to Twitter Marketing

By

Published: 2012-05-01

ISBN: 9781615641574

Format: Trade Paper

Publisher: Alpha

Synopsis

Blends an understanding of Twitter’s powerful tools with marketing savvy Covers new features such as the increasing importance of search engine optimization

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Price: $21.95


All Marketers Are Liars

By

Published: 2012-04-24

ISBN: 9781591845331

Format: Trade Paper

Publisher: Portfolio Trade

Synopsis

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Price: $15.00


Meatball Sundae

By

Published: 2012-04-24

ISBN: 9781591845355

Format: Trade Paper

Publisher: Portfolio Trade

Synopsis

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Price: $15.00


The Complete Idiot's Guide to Social Media Marketing, 2nd Edition

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Published: 2012-04-03

ISBN: 9781615641598

Format: Trade Paper

Publisher: Alpha

Synopsis

Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections

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Price: $21.95


The Complete Idiot's Guide to Facebook Marketing

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Published: 2012-03-06

ISBN: 9781615641543

Format: Trade Paper

Publisher: Alpha

Synopsis

Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

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Price: $21.95


The Complete Idiot's Guide to Stik

By

Published: 2012-03-06

ISBN: 9781615641635

Format: Trade Paper

Publisher: Alpha

Synopsis

Covers Facebook’s new application that enables consumers to obtain recommendations for professional services Both a user and strategy guide Author is a well-respected computer book expert and writer

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Price: $16.95


All Business Is Local

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Published: 2012-02-02

ISBN: 9781591844655

Format: B-Hardcover

Publisher: Portfolio Hardcover

Synopsis

Why businesses should never underestimate the power of place. Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It’s a paradox of the Internet age: now that it’s possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald’s, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it’s the best local coffee shop in your neighborhood,

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Price: $25.95


The Tanning of America

By

Published: 2011-09-08

ISBN: 9781592404810

Format: B-Hardcover

Publisher: Gotham

Synopsis

The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer-the tan generation – by learning from hip-hop and youth culture. “He is the conduit between corporate America and rap and the streets-he speaks both languages.” -Jay-Z “It’s amazing to see the direct impact that black music, videos and the internet have had on culture. I’ve seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It’s time to embrace this phenomenon because it ain’t going nowhere!”

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Price: $26.00


Killing Giants

By

Published: 2011-03-31

ISBN: 9781591843832

Format: B-Hardcover

Publisher: Portfolio Hardcover

Synopsis

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to “buy green”

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Price: $25.95


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