The Complete Idiot's Guide to Starting Your Own Business, 6th Edition

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Published: 2012-03-06

ISBN: 9781615641512

Format: Trade Paper

Publisher: Alpha

Synopsis

New content on developing social media and web strategies More than 120 documents-available at idiotsguides.com-offer time- saving ideas as well as bonus chapters

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Price: $24.95


Share, Retweet, Repeat

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Published: 2012-01-03

ISBN: 9780735204614

Format: Trade Paper

Publisher: Prentice Hall Press

Synopsis

A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well.With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out,

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Price: $18.95


The Complete Idiot's Guide to Best Practices for Small Business

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Published: 2011-10-04

ISBN: 9781592579938

Format: Trade Paper

Publisher: Alpha

Synopsis

Illustrates how to make money and keep it with time-honored strategies. Insightful real-life anecdotes to illustrate key concepts.

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Price: $18.95


The Big Enough Company

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Published: 2011-09-15

ISBN: 9781591844211

Format: B-Hardcover

Publisher: Portfolio Hardcover

Synopsis

All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don’t work for them.Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes

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Price: $25.95


Reality Check

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Published: 2011-02-22

ISBN: 9781591843948

Format: Trade Paper

Publisher: Portfolio Trade

Synopsis

“Don’t even think about trying to launch a startup without reading Guy Kawasaki’s Reality Check.” -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake. Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations-ones that stand the test

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Price: $18.00


Escape From Cubicle Nation

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Published: 2010-04-06

ISBN: 9780425232842

Format: Trade Paper

Publisher: Berkley Trade

Synopsis

Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.

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Price: $15.00


Street Smarts

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Published: 2010-02-23

ISBN: 9781591843207

Format: Trade Paper

Publisher: Portfolio Trade

Synopsis

“One is tempted to say ‘the only book you’ll need on starting a business.’ Brilliant! Genius! Choose your superlative-it’ll fit.”-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there’s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular “Street Smarts” column he cowrites with Bo Burlingham. Now they’ve adapted their best

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Price: $16.00


The Complete Idiot's Guide to Starting and Running a ThriftStore

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Published: 2010-01-05

ISBN: 9781592579525

Format: Trade Paper

Publisher: Alpha

Synopsis

A thrifty offering for the prospective thrift-store owner… In economic times like these, thrift stores have seen a 35% increase in sales in 2008; so what better time to start one? While fairly cheap, it is complicated, however. Here, two experts cover the entire process, including such vital topics as how to: set up the store on a nonprofit basis; choose a location; get funding; get the word about donations of saleable items; recruit and manage volunteer staff; sort, price and recycle donations. ?Practical, step-by-step approach to the process ?Troubleshooting tips and best practices that really

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Price: $18.95


The Complete Idiot's Guide to a Successful Family Business

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Published: 2009-08-04

ISBN: 9781592578702

Format: Trade Paper

Publisher: Alpha

Synopsis

It’s all in the family Family businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot’s Guide(r) to a Successful Family Business is the most current and comprehensive book that tells the proprietors of family concerns how to deal with such unique issues, including expansion beyond the original family business, and family versus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses provide practical,

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Price: $18.95


How to Get Rich

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Published: 2009-05-26

ISBN: 9781591842712

Format: Trade Paper

Publisher: Portfolio Trade

Synopsis

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and

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Price: $16.00


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