What the Customer Wants You to Know


Published: 2007-12-27

ISBN: 9781591841654

Format: B-Hardcover

Publisher: Portfolio Hardcover


From the bestselling author of What the CEO Wants You to Know?how to rethink sales from the outside in ?We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.? More than ever these days, the sales process tends to be a war about price?a frustrating, unpleasant war that takes all the fun out of selling. But there?s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business

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Price: $21.95

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